The FOMO Factor
FOMO - Fear Of Missing Out Even before Facebook, Instagram, Twitter era, many people who use to travel overseas for leisure, use to click photos, return home and share their amazing travel stories flaunting photos for months in their social circle. Dinners, lunches, kitty parties were specially organized to show off. Been there Done that (BTDT) was a common phrase and a motivator which would serve as a big emotional satisfier of ego, image, status, popularity, respect, that would enhance a sense of accomplishment, which fostered confidence as well as security and served as a big mark of success. With the world economy treading hockey curve, many people upgraded to the rich bracket. New Innovations, business models in the travel industry, and demand and supply dynamics resulted in Declining travel costs and increasing accessibility plus affordability. With the advent of Facebook and other social media trends, the BTDT motivator rose exponentially and more people expressed their great ...