Recommender Systems in Tourism
Nowadays, many people use online services to plan and book a trip. But! due to huge amount of information available online and plethora of possibilities, firstly they have to invest a lot of time to decide where to visit, when to visit, what to do, Secondly, it is very difficult to discern the more interesting offers from the rest and thirdly many good offers go unnoticed. Therefore In order to improve the travelers’ experience, the recommender systems select the more suitable and adequate offers for them and offers activities appropriate to their profile. On the other side, the travel companies who want to construct a sustainable relationship with their customers to drive growth need to engage with the individual customers in a way that creates a memorable event by moving beyond the trip into travelers’ daily lives by offering personalized services. These companies not only wish to engage with their existing customers but they also want someone to recommend their products...